Prime Singapore was among the earliest to plunge into the supermarket business, undertaking mini-mart operations from 1984 to 1988, before going on to medium-sized ones. Full-fledged Prime Supermarkets occupying 10,000 sq. ft. (929 sq. m.) and above came into existence in 1991, lending strength to what it is today - a conspicuous supermarket chain with 16 outlets.
Notwithstanding the supermarket business being no longer a growth industry, it remains irrefutably an essential form of business to consumers as well as the retailing organisation. In light of the competitive nature of this industry, Prime Singapore runs two supportive trading arms to boost its position: one imports and supplies perishables such as vegetables and seafood, while the other focuses on consumer lifestyle merchandise from Southeast Asia and China.